SAN FRANCISCO, CA – Craig Palmer and Allen Habel, co-founders of the former Rosé Today, are pleased to announce the launch of their new Experience Rosé brand, which aims to celebrate all things rosé. The new brand will host an array of events in 2018, all honoring the lauded “pink drink,” with the Experience Rosé: The 2018 Competition kicking things off in the Spring. Focusing exclusively on domestic and international rosé wines and directed by globally-renowned wine expert and educator Debra Del Fiorentino, the competition will take place on Wednesday, April 18 at Soda Rock Winery in Healdsburg. The Experience Rosé brand will offer a collection of curated consumer events beyond the competition as well, including The Great Rosé Pairing for Summer, to be held on Saturday, June 16, at The CIA at Copia in Napa, and The Great Rosé Pairing for Thanksgiving, which will take place Friday, October 19, at Jaxon Keys Winery and Distillery in Hopland.

“Experience Rosé is all about providing extraordinary experiences for everyone who revels in our passion for rosé and its infinite possibilities all year-long – foodie to newbie, winemaker to chef,” says Palmer. “Our dedication to excellence begins with the Competition, and continues with the two consumer events we’ll be hosting in June and October.”

Celebrating a wide range of rosé winemaking styles and taking place on Wed, Apr 18 at Soda Rock Winery in Healdsburg, Experience Rose: The 2018 Competition will showcase the best of the best from both domestic and international producers in dry, sparkling and sweet categories.

Esteemed Wine Competition Director Debra Del Fiorentino has recruited a top tier panel of esteemed judges for the competition including: Dan Berger, Jacques Brix, Bernadette Byrne, Traci Dutton, Renata Franzia, Barry Herbst, Erik Miller, David Sandri, Chris Sawyer and Cathy Vicini.

The new competition will offer several incentives to entrants: 1) Gold-and-above winning wines will be featured at an exclusive Experience Rosé Media Day**, to be held at Soda Rock Winery the day after the competition, on Thu, Apr 19; 2) The judge’s tasting notes will be shared with all gold-and-above winning wines post-competition; and 3) Winning wines will be invited to pour at the two Great Rose Pairing consumer events in June and October.

“We’re excited to introduce these new elements around the Wine Competition,” states Del Fiorentino. “Our goal is to create an event that is beneficial to both our wine competition entrants and the attendees to the two consumer events, as we want everyone to have the best experience possible.”

Experience Rosé: The 2018 Competition is currently accepting entries. Winemakers can register by visiting The deadline for registration is Monday, April 16, 2018.

** At the Media Day on Thursday, April 19, results from the competition will be announced and the opportunity to taste wines that score gold-and-above will be extended to select media and wine industry VIPs.


The Brand will also introduce two new wine events to the general public. On Saturday, June 16, 2018, Experience Rosé will debut The Great Rosé Pairing for Summer, to be held at The CIA at Copia in Napa. Event-goers will have the opportunity to sip winning wines paired with gourmet bites inspired by cuisine from the four major rosé producing regions (France, Italy, Spain and the United States/California). The bites will be prepared by teams of CIA students directed by Lars Kronmark, Professor of Culinary Arts at The Culinary Institute of America at Greystone in Napa Valley. This curated event will also include special arts programming and Experience Rosé Talks – an educational series featuring presentations, panel discussions and pairings.

Ticket costs for The Great Rosé Pairing for Summer:

  • VIP Patio:  $125 in advance; $130 at the door
  • Regular admission: $85 in advance; $90 at the door
  • Designated driver: $40 in advance; $45 at the door

On Friday, October 19, Jaxon Keys Winery and Distillery in Hopland (Mendocino County) will host The Great Rosé Pairing for Thanksgiving. Nicholas Petti, Culinary Arts Instructor at Mendocino College, along with his talented students, will create a selection of seasonally-inspired bites to showcase perfect rosé pairings for holiday dinners and celebrations. This event will showcase rosés produced by producers in the Hopland and Redwood Valley regions of inland Mendocino County.

Ticket costs for The Great Rosé Pairing for Thanksgiving:

  • Regular admission: $95 in advance; $105 at the door

Tickets for both The Great Rosé Pairing for Summer and The Great Rosé Pairing for Thanksgiving can be purchased by visiting:

About Experience Rosé
“Because every day pairs better with rosé” is our theme. With the burgeoning passion for the colorful array of rose’ wines, Experience Rose’ showcases excellence in international winemaking, connecting wine lovers with singular adventures and curated resources that are spirited, expansive and revelatory. For more information on Experience Rosé please visit,

About Soda Rock Winery
Nestled in Sonoma County’s scenic Alexander Valley, Soda Rock Winery offers visitors the opportunity to enjoy an eclectic mix of wine-country experiences. Sip a delicious array of wines with a focus on Bordeaux varietals. View the splendid surroundings and appreciate the historical buildings that have been beautifully restored using green building and recycling practices. Soda Rock is the original site of the Alexander Valley general store and post office, and was once the central hub of activity for the valley. Historic records provide evidence of the first bonded winery on this property in 1880. With a large line-up of Cabernet Sauvignons and Bordeaux varietals, Soda Rock wines are big & bold, just like its historic past.

About The CIA at Copia
The Culinary Institute of America’s newest location in downtown Napa, the CIA at Copia, offers food and wine experiences to the public, including hands-on cooking and beverage classes, culinary demonstrations, shopping, dining, community events, private events, and more. It is the first public-facing facility for the college.

About Jaxon Keys Winery & Distillery
Jaxon Keys, a 1250-acre estate winery, continues a historic legacy in Mendocino County with their long-term commitment to fine wine and brandy. Formerly Jepson Winery, the estate’s new name, Jaxon Keys, is a tribute to family ancestors Jack Wilson and Cecil Keys—honoring the past and heralding a new era. They offer many varietals grown on their ranch for tasting at their 1880’s Farmhouse Tasting Room. Enjoy a leisurely wine tasting at the antique bar, spend some time out on the covered veranda, drink in the views, the flavors and the old-fashioned hospitality served up Mendocino style. Jaxon Keys makes a wine for every taste — Chardonnay, Sauvignon Blanc, Viognier, white & red blends, Grenache, Zinfandel, Primitivo, Cabernet Sauvignon, Syrah, Petite Sirah, a port-style wine and Alambic pot-still brandy.